Protocol Lead Gen
Exclusive DMAs
Loan Product Specific
(FHA, VA, USDA, Jumbo, Conventional, Reverse, Self Employed, First-Time Home Buyer)
Cost Per Lead *
$67
Cost Per Fund **
$1,072
Contact Rate
80%
Close Rate
6-10%
Zillow Long Form
Exclusive DMAs
Loan Product Specific
Cost Per Lead
~$105
Cost Per Fund
~$1680
Contact Rate
50-70%
Close Rate
5-8%
Lending Tree
Exclusive DMAs
Loan Product Specific
Cost Per Lead
~$105
Cost Per Fund
~$1680
Contact Rate
50-70%
Close Rate
5-8%
* Cost per lead varies by DMA and loan type. This comparison is based on Protocol's actual 2017 campaign resluts.
** Cost per fund assumes a 6% close rate at a cost per lead of $55/$105/$110.